I actually think Air Canada is quite genius with that plan… if people do pony up the money. Because in the worst case scenario, they have to get you hotel for a night, $25-35 is probably how much they pay for hotel anyways. In the case that you don’t need their service (99% of the time), that’s extra cold hard cash in their pockets; they don’t even need to give you aeroplan for that.
Air Canada definitely needs to seriously rethink their guest-service strategies, and maybe they’ll finally see their passenger numbers go up. Until then, I have decided that I will never ride Air Canada.
Until now, Air Canada, which has only made a profit one year out of the past six, has tended to emphasise cutting costs as a way to return it to profit. On the revenue front, it is facing a challenge at home from its biggest domestic rival, WestJet, which plans to launch a new regional carrier next year to fly between small towns in Canada.