Nerf blasters, virtual pets and the best go-kart in the world - 280 of the world’s top entertainment companies gathered in the capital this week to show off their latest toys.
Hasbro’s new products for 2015 include licensed toys from the Marvel’s Avengers and the Transformers franchises. The company will be releasing Optimus Prime Mega Step, a toy car that transforms into the beloved character. Then there are the Iron Man Arc FX Gloves, a pair of wearable gloves with motion-activated technology. Non-film related toys that Hasbro thinks will be hits this year include the Nerf N-Strike Modulus ECS-10 Blaster, which kids can customize with additional kits, and the Furreal Friend’s JJ My Jumping Pug, a Big Eyes-esque toy dog that can jump on its hind legs. The latter also bagged a spot on the fair’s Best New Toys list.